It is not too often that you see a video commercial that is literally perfect. This commercial by Harley Davidson, which is provided courtesy of youtube.com is just that type of commercial. I have never seen a commercial that so captured the bikers way of thinking and living, than this commercial. It does not matter if you ride cruiser motorcycles or sport motorcycles, this video says it all.
I know it is probably corny as hell posting a video of a motorcycle commercial on the Biker Law Blog, but this is one that you have to see. It makes me want to jump on my Harley Davidson Electra Glide and ride right now. I guess I will just have to wait until later today to ride. This is going to be another great California riding weekend. I will see you all on the road this weekend, and remember; Be Safe, it is motorcycle safety month!
Enjoy, and tell me what you think!
By Norman Gregory Fernandez, Esq., © 2007
Welcome, my name is 
I’ve gotten the bike bug again, having been out of the saddle for about a dozen years, driving four-door four-seaters while my kids grew up… but now that they’re in their own cars (and college!) and several of my co-workers are riders, I’m bacck in the mood. Anyway, I’ve never been a Harley-Davidson fan of any sort but the co-workers are and they’ve got me looking HD’s way. Which brings me to your blog post… Dang that ad’s good. You’re right… It (and my pals’ urgings) put me in the mood to go buy a Sportster NOW.
Hi !
I love this video so much ! This ad shows exactally what we feel when biking. But I am a poor french biker 😉 and don’t understand all the lyrics. Is there anybody who could send me the text and then I could translate it for the poor french bikers who don’t speak US english at all or badder than me ?
Thanks a lot. It would be great.
And thanks for your blog so great !
Man.
Hello Norman Gregory,
Thanks for your response!
Unhappily my english isn´t that good, that is why I can´t understand everything what the guys says in the commercial.
I am a little sad because I have some students here who are crazy to know what these people are saying on the commercial.
I tried to contact Harley-Davidson, but they never replied me back.
Anyway, I would like to say thank you very much, you are a nice guy.
Hi folks!
I am brazilian from São Paulo.
I would like to know if someone could send me the complete text from this Harley Davidson commercial.
I love this commercial.
I lived in Milwaukee before, and I had the chance to visit the Harley Davidson Company.
I will be very thankful if someone send me the text.
:-))
Well… I am happy now, I found the commercial text!!!
I decided transcribe it here because maybe help the guy above or someone else who might be looking for this text also:
” We believe in going our own way, no matter which way the rest of the world is going.
We believe in bucking the system thatÂ’s built to smash individuals as bugs on a windshield.
Some of us believe in the man upstairs. All of us believe in sticking it to the man down here.
We believe in the sky, and we donÂ’t believe in the sunroof.
We believe in freedom.
We believe in dust, tumbleweeds, buffalo, mountain ranges and riding off into the sunset.
We believe in saddle bags and we believe that cowboys had it right.
We believe in refusing to knuckle under to anyone.
We believe in wearing black, because it doesnÂ’t show any dirt or weakness.
We believe the world is going soft, and weÂ’re not going along with it.
We believe in motorcycle rallies that last a week.
We believe in road side attractions, gas station hot dogs, and finding out whatÂ’s over the next hill.
We believe in rumbling engines, pistons the size of garbage cans, fuel tanks designed in 1936, freight-train size headlights, chrome and custom paint.
We believe in flames and skulls.
We believe life is what you make it, and we make it one hell of a ride.
We believe the machine you sit on can tell the world exactly where you stand.
We donÂ’t care what everyone else believesÂ…
AmenÂ…Â…”
You are welcome, Norm 🙂
I hope we can be friends….
Maybe I can visit you when I go back to the U.S.
Good Luck to you Steven on getting your new motorcycle.
Norm
I wish I knew how to speak French. I don’t. The girls would love it!!
Norm
I don’t have the text from this commercial Lygia. I suppose you could transcribe it yourself or even contact Harley Davidson.
Norm
Thanks Lygia!
Norm
You got it. Send me a private email through my profile on this system.
Norm
We believe in going our own way, no matter which way the rest of the world is going.
We believe in bucking the system that’s built to smash individuals like bugs on a windshield.
Some of us believe in the man upstairs.
All of us believe in sticking it to the man down here.
We believe in the sky, and we don’t believe in the sunroof.
We believe in freedom.
We believe in dust, tumbleweeds, buffalo, mountain ranges and riding off into the sunset.
We believe in saddlebags and we believe that cowboys had it right.
We believe in refusing to knuckle under to anyone.
We believe in wearing black, because it doesn’t show any dirt or weakness.
We believe the world is going soft, and we’re not going along with it.
We believe in motorcycle rallies that last a week.
We believe in road side attractions, gas station hot dogs, and finding out what’s over the next hill.
We believe in rumbling engines, pistons the size of garbage cans, fuel tanks designed in 1936, freight-train size headlights, chrome and custom paint.
We believe in flames and skulls.
We believe life is what you make it, and we make it one hell of a ride.
We believe the machine you sit on can tell the world exactly where you stand.
We don’t care what everyone else believes.
Amen.