
California Motorcycle Attorney Norman Gregory Fernandez, Photo courtesy of the American Bar Association Journal, and photographer David Newhardt
Well with Palm Springs American Heat I have finally had enough with what I think is a disgusting advertising practice by what in my opinion are bottom feeder personal injury lawyers.
In Palm Springs a certain so-called Biker Lawyer group had some scantily clad young girls aggressively coming up to people who were walking by saying that they worked for a lawyer who actually rides, as they tried to force feed passerby’s their business cards, and cheap novelties and trinkets.
I told the girls who came up to me, “Sorry, I am a Biker Lawyer who actually rides.” They kind of had a shocked look on their faces.
You see, I actually ride to many motorcycle events all over the nation. This year was no different.
All of a sudden there are a certain group of the same personal injury lawyers showing up at events calling themselves “Biker Lawyer” and “Lawyers that ride” at motorcycle events.
To me a Biker Lawyer and a Lawyer that rides, is someone like me who is a lawyer and who also is a biker that rides motorcyles. It is a real simple concept, not some bullshit marketing slogan!
I think that I may have been the first Biker Lawyer to coin that term back in 1997 or so, because I am a lawyer who really rides. Once I started putting it out there on my website and on my blog, all of a sudden I saw other lawyers claiming the same thing.
Well now all of a sudden there are groups of lawyers showing up at motorcycle events all claiming to be “lawyers that really ride.”
It is not that I do not mind competition, hell I think it would be great to find a group of lawyers that actually ride motorcycles, hell I would like to go ride with them and make some new friends.
But what I really think is going on is a marketing gimmick aimed at bikers, and the way I see it, showing up at a motorcycle rally with a booth telling people if they crash their motorcycles, to call them, is disgusting and despicable to me.
In two words it is “Bad Karma.”
At the Las Vegas biker rally a few weeks ago, as we were walking by one of these booths, some guy sitting on his ass in the booth looked at my wife’s hat and said in a smart ass way, “who is the biker lawyer?” (The hat said Biker Lawyer, www.bikerlawyer.net on it) I told him I was. I also told him that I don’t sit at booths at motorcycle rallies; I actually ride to the rallies.
He had a stunned look on his face because I was actually in my biker garb because; yes I was riding, unlike him.
Curious about what it actually takes to be a Biker Lawyer with one of these organizations that has started up in the last couple of years I believe; I contacted one who I think was based in Arizona if I am not mistaken. They sent me a bunch of literature. At the time I contacted them, they had some firm based in San Diego as their only California firm.
In researching them, I saw no indication whatsoever that anyone from the firm listed for California at the time rode motorcycles. Matter of fact, I never even heard of them! Now it could be that someone from that firm actually rode motorcycles, it all seemed fishy to me.
Basically, I was told that if you pay at the time I contacted them, approximately 10k or so yearly fee to the organization I am referring to, you can be a Biker Lawyer with their group.
They would advertise for cases for you, and send you the cases in your territory. Very interesting!
Now the casual person looking at this group would think that it is all the same organization. Well it is not. It is a marketing vehicle that attorneys pay to be a part of.
Nowhere on the application did it ask if you actually ride motorcycles. Further, they hold themselves out to be Lawyers that really ride.
I think this practice is very misleading. I think consumers and bikers should be notified that lawyers pay a fee to be a part of this organization, and I think each of their lawyers should actually ride if they are going to advertise that they are lawyers who ride!
My next question is that most States require you to be licensed in that particular State to practice law in that State. You can apply to represent an individual in Court on a one or two time basis if you are an out of state lawyer, however, you cannot do it all the time.
So I wondered, how do the now 3-5 groups of lawyers that show up at all of the biker rallies, and that advertise in all of the biker rags, actually practice law in all 50 states legally.
The answer is that they cannot. It appears to me that these groups of lawyers that are advertising nationwide either have some kind of fee splitting deal going on with lawyers in the different States so the main lawyer will advertise and get cases for them, and then they will share the attorneys fee with the guy in the State actually doing the case, or they have some kind of marketing scam going on, where the attorney pays a fee like the organization I contacted, and the main attorney will advertise, and then send cases to the lawyers who are paying their franchise fee.
I think this entire practice is misleading, and despicable.
I saw American Chopper last night where even another group that I have never heard of before has popped up. It appears to me to be another marketing setup where they have created a website to target nationwide the “niche” market of motorcycle riders.
After digging deep into their website, it looks like the main law firm sponsoring their “Biker law” marketing campaign is based in Pennsylvania, and they too are claiming that they are lawyers that ride. I have no clue how this site or law firm work, but again, unless they have attorneys licensed in each state, they too must have some kind of fee splitting or franchise type of deal going on.
They do not limit themselves to just one State on their website.
On the TV show, they had a guy who they represented to be an attorney come in and order a custom bike to honor the firefighters or something to that affect. Somewhere it stated that he was the “lead counsel” or “managing counsel” of the biker law end of the firm. What the hell does that mean?
Anyway, at the end of the show there were a bunch of people in t-shirts with the biker law website address on it.
I almost threw up. You got to admit these people are marketing geniuses. They get an hour of TV advertising for what looks to be new operation, and all they had to do is pay (probably overpay) for a custom chopper from Orange County Choppers.
In the end there sits us real bikers. What are we supposed to believe is true?
First, I think that no lawyer should be going to motorcycle events and advertising for motorcycle accident cases. People are at the events to have fun, not to have the fact that they could crash shoved down their throats by a bunch of marketing hacks.
Second, I think that all of these firms should be forced to disclose the truth about their organizations, i.e., whether they are a fee splitting shop, whether lawyers pay them to have cases sent to them, and who in fact is the real biker lawyer in their organization.
I personally know at least two major attorneys in the so-called biker lawyer nationwide marketing scam, and neither of them rides motorcycles. One of them even stated in the Los Angeles Times in an article that he does not ride; because he wants to see his grandkids grow up. The article featured one of their new associates who had just got a Sportser, who had ridden for less than 6 months. (This guy has since left and opened his own bike lawyer shop)
So here I sit a humble real California Biker Lawyer who actually rides motorcycles. I am the friggen real deal. I am not playing some marketing scam on my clients. They know what they are getting when they retain me.
If you are in California and want the real deal call me; 800-816-1529 x.1.
For the rest of you there is a saying; Caveat Emptor, which is Latin for let the buyer beware.
Finally, you can have a say so if you also don’t like these bottom feeders showing up at our motorcycle rallies, simply don’t call them if you have an accident.
With a little research you can find someone like me who actually ride’s and is not part of some marketing operation geared towards bikers!
By California Motorcycle Accident Attorney, and Biker Lawyer, Norman Gregory Fernandez, Esq., © 2011





















A couple weeks ago my old lady, and a friend and I rode our motorcycles to Solvang California. I thought I would write an article about the ride to Solvang.
We then jumped on the 118 freeway and rode to Simi Valley Harley Davidson, because I wanted to pick up a quart of oil to keep in my saddle bags just in case. You can see a picture of my friend and I in the upper left corner, at Simi Valley Harley-Davidson. Please note that my friend did not want his picture publicized to the world by way of the biker law blog, I have therefore smudged his face to conceal his identity.
When we eventually got to Solvang, we stopped at the first gas station to top off our tanks. We ended up seeing a whole bunch of bikers at the gas station. I assume that they were in some riding club because they were all riding together.
We went into the casino and walked around a bit. As usual, my old lady wanted to borrow money so that she could gamble. It seems she never has money of her own when we travel. I gave her $40 to play on the slots. Literally, within five minutes she had won $600. I knew full well that she would gamble the entire $600 away in short order. I told her, “Let’s take the money and go.” At that point she continued to press the maximum bet button. For the first time ever, I walked up to the machine and pressed the cash out button, so that my old lady would be able to leave the casino with some money. The machine printed a ticket, and my old lady walked out of the Chumash casino with approximately $600. She was even able to pay me back the $40 that I loaned her. She was ecstatic to say the least. She knew in her heart that she would blow the money if she stayed at the casino, and was probably grateful to me for cashing her out, but she insisted that she would’ve won at least $10,000 had she remained at the machine. I have seen this lady at Las Vegas, ya right.
This is not your usual ride report from me. I was unable to ride to the newly revamped Hollister Motorcycle Rally this year; thank god. This ride report is a first hand account of the rally from a very good friend of mine who rode to the rally for the first time, with his old lady.
XYZ noted that he has never seen so many law enforcement officers, from so many agencies, all in one place at the same time. He said that many of them seem to be decked out in full combat gear. He said it was bizarre. Furthermore, he stated that the entire time he was at the rally, there were multiple Police helicopters in the sky the entire time. The sound from the helicopters was so bad that you could not even hear one another talking in the street.
When XYZ got to the impound lot, both of his motorcycle tires were flat, and there was a scratch on his custom paint. He asked the impound people why his tires were flat. He was told that they did not know, but they would probably be OK if he just put some air in them. Sure enough, when he put air in the tires, they were OK. Apparently the impound lot let the air out the tires on purpose. After some discussion XYZ and I figured that they probably let the air out of the tires to make it harder for someone to roll the motorcycle out of the impound lot. With respect to the scratch, it was there and there was not a damm thing he could do about it.
One of the largest Biker and Motorcycle Rallies in the west is the Laughlin River Run. You can check out the official website for the run by
I must admit that I am a spoiled biker when it comes to be able to do good motorcycle rides. Living in the Southern California presents me with opportunities to do some of the best local motorcycle riding in the world without having to travel too far. Nonetheless, there are times when you just want to get on your motorcycle and take off on a long distance run.

